Is the world ready for a Bitcoin City? We had better be, because it’s about to happen: The largest shopping mall in Slovenia – working in tandem with an ambitious tech startup – is taking steps and implementing the strategies needed to become a genuine “Bitcoin City.”
It’s the largest shopping mall in the Republic of Slovenia and one of the biggest in Europe; appropriately enough already named BTC City (BTC is the abbreviation for Bitcoin), because that is exactly what it now intends to become – the world’s very first Bitcoin City. This will be achieved courtesy of Slovenian FinTech (Financial Technology) startup company Eligma, who will be installing their Bitcoin payment software into multiple retail outlets in the mall.
About BTC City
BTC City’s vast, quarter-of-a-million square meters of area includes a main shopping mall called CityPark which houses 150 shops, 16 smaller shopping malls, a multiplex cinema with twelve screens, the recently opened Plaza Hotel Ljubljana, a market, a mini golf course, a waterpark and an entertainment center.
There is also a casino, a bowling alley, a 3D cinema plus two high-rise office buildings, one of which, the Crystal Palace, is the tallest building in Slovenia. In total, the vast complex is home to 500 retail stores, plus over 70 bars and restaurants, a handful of nightclubs and several banks. BTC City even houses Slovenia’s one and only Burger King restaurant. BTC City is located just 3 km from the Slovenian capital Ljubljana’s city center.
Eligma: The Bitcoin Connection
BTC City was recently the beneficiary of an official visit by the country’s prime minister Miro Cerar. The purpose of the PM’s visit was to get acquainted with the mall’s new Bitcoin-friendly strategy. During his visit, in a well-documented PR move, the Slovenian Secretary of State Tadej Slapnik bought Cerar a cup of coffee with Bitcoin, using the Elipay transaction system.
Blockchain based FinTech startup Eligma is behind the Bitcoin renaissance, and described the visit of the Slovenian PM thus:
“The purpose of his visit was to open the Beyond 4.0 international conference, dedicated to digital society and blockchain, as well as to get acquainted with BTC City’s strategy to become Bitcoin City.”
Eligma have created a “point-of-sale” system which is being introduced into a substantial number of shops in BTC City. The move is the first step in converting BTC City into “Bitcoin City.” Indeed, Eligma described the merger of BTC City and Bitcoin as:
“A business and shopping ecosystem based on the latest technological solutions including blockchain, AI, and cryptocurrencies. The first of its kind in the world to provide its visitors, consumers and business partners with an ecosystem that will develop and integrate advanced technologies based on state-of-the-art approaches to blockchain, AI, VR, AR ML and the world of cryptocurrency.”