Keisuke Honda has been one of Japan’s most successful soccer players in recent years, playing for teams like CSKA Moscow and AC Milan as well as earning 98 caps with the Japanese national team. This week, BITPoint, the exchange platform whose mobile app converts cryptocurrency to fiat currency for instant transactions has signed a promotional deal with Honda to be the face of their company.
Just like many other industries, companies related to the worlds of blockchain technology and cryptocurrency are looking to align themselves with famous, well-liked public figures and celebrities in lucrative sponsorship deals, designed to increase their profile off the back of their client’s fame.
The richer the company, the bigger the star they will sponsor: Hollywood heavyweight George Clooney for example advertises Nespresso, a product of Nestlé, the world’s no.1 food company. Soccer superstar Cristiano Ronaldo is one of the most heavily sponsored sportsmen of all time, with major deals with such blue-chip companies as Nike, Tag Heuer, Castrol, Emporio Armani, Samsung and KFC.
BITPoint Sign Keisuke Honda
This week it was announced that the crypto-to-fiat currency exchange BITPoint has signed the Japanese soccer star Keisuke Honda to be the face of their company, and to be their crucial figurehead in the ultra-completive and highly lucrative Asian market. Honda’s fame in Japan will gain BITPoint massive exposure in that country.
It is understood that 32-year old Honda, who is now playing his football in the Australian A-League with defending league champions Melbourne Victory, will receive his endorsement fees from BITPoint in cryptocurrency.
About Keisuke Honda
An attacking midfielder renowned for his speed, skill and powerful shot, Honda began his pro soccer career aged 18 at Japanese club Nagoya Grampus, where he stayed for three years. After two seasons with Dutch side Vento, Honda signed for CSKA Moscow in 2009. He spent five seasons at the Russian club, before is “dream move” to AC Milan in 2014. Unfortunately, the Milan team of those years was a far cry from the all-conquering side of the 1980s and 90s.
Last year Honda turned out for Mexican side Pachuca in Liga MX. He is set to play the new season for Melbourne Victory.
Honda’s personal honors include Russian league and cup winners medals, a Supercopa De Italia winners medal, and the unique honor of being the only Japanese player to score in three successive FIFA World Cups (2010, 2014, and 2018).
Japan The No.1 Nation For Crypto Acceptance
While neighbors China are currently carrying out a heavy-handed “Witch-Hunt” against all things crypto-related, Japan continue to be the most forward thinking nation when it comes to digital currency. Japan is today a country where cryptocurrencies are a part of everyday life to many of its citizens. Overall, the Japanese people seem to be happy using crypto, and its popularity remains high. Because of this, many of the major crypto-exchanges are headquartered in the country, giving residents the opportunity to actively trade in these digital assets.
BITPoint were established in March 2016, a subsidiary of consortium RemixPoint Co. Ltd, who are listed on the Japanese stock market. RemixPoint is the holding company for a diverse range of businesses including energy companies, a car company, as well as finance and travel businesses. RemixPoint established BITPoint for the express reason of entering the blockchain/cryptocurrency sector. Five cryptocurrencies are supported: BTC, ETH, BCH, LTC, and XRP.
BITPoint Japan is licensed by the Japanese FSA (Financial Services Agency), and functions on three main levels; as a spot trading tool for smartphone to smartphone transactions, as an FX investment tool, and as a crypto-to-cash tool, allowing an individual to purchase products that aren’t availale for purchase with cryptocurrency – using cryptocurrency, thanks to a facility to instantly exchange crypto for fiat currency.
BITPoint’s plan is to become a major player in the highly competitive digital currency exchange platform market. Already available in five countries, BITPoint Malaysia opened the doors to its Kuala Lumpar offices on May 17.
In addition to Malaysia and Japan, BITPoint is also operating in South Korea, Taiwan, and Hong Kong, and is reportedly preparing to enter Singapore, Thailand, and other Asian markets in the near future. BITPoint even had an office in China up until July last year, when the Chinese government shut down all crypto exchanges in the country.