Japan’s electronics and information technology (IT) giant Fujitsu today (June 7) announced the launch of the cloud-based “Fujitsu Intelligent Society Solution Blockchain Asset Service”.
Through an official statement, Fujitsu today disclosed its plan to introduce blockchain technology in tourist areas, markets, and shopping centers within the retail sector. Using this service, Fujitsu customers can collect digital stamps by scanning QR codes in designated areas. They can also redeem coupons at selected shopping or retail stores.
Collected customer information will then be recorded on Fujitsu’s hybrid blockchain for correlation analysis. Fujitsu will subsequently be able to connect promotions and shopping activities with its blockchain platform, expanding customer traffic to Fujitsu’s partner brands.
Blockchain Increasing The “Willingness To Buy”
Fujitsu’s new, blockchain-based data storage system will bring the option of digital currency to its retail promotional strategies, including coins, coupons and loyalty points. This strategy, according to Fujitsu, will revitalize local economies by increasing the amount of customers who have the all-important “Willingness To Buy,” i.e., they hold currency, be it fiat or digital, and wish to spend it on Fujitsu products.
Furthermore, the addition of blockchain technology will significantly improve data analysis methods in terms of speed and quality within the company’s retail sector. A spokesperson for Fujitsu stated:
“With this service, users can collect digital points or stamps by reading QR codes located in specific areas with smart devices, and then exchange them for coupons and other benefits that can be used in stores… In addition, collection and usage data for the points, stamps, and coupons, which are recorded on the blockchain distributed ledger, can be linked with user information for analysis.”
Fujitsu is a Japanese multinational information technology (IT), equipment and services company whose headquarters are in Tokyo. Founded in 1935, Fujitsu is today among the world’s ten largest IT companies, employing 150,000 people around the world.
Fujitsu has been named by Fortune as one of the world’s most admired companies. Fujitsu is a Global 500 company.
Fujitsu: Ahead Of The Blockchain Curve
Fujitsu believe that their new system, already dubbed the “Fujitsu Intelligent Society Solution Blockchain Asset Service,” will help attract customers to promoted events, especially when such promotions are integrated into smart device applications. The new system will be available to Fujitsu customers in the form of an API. This means that customers don’t need any knowledge of the new blockchain ICT to benefit from it.
As the largest IT retailer to embrace the use of blockchain technology on such a major level, Fujitsu are now “ahead of the curve” when it comes to commercialized blockchain platforms.
Beginning with an enterprise-focused blockchain platform back in August 2017, then partnering with IOTA on a data monetization solution last November, Fujitsu’s pursuit of blockchain implementation has been unmatched.
Back in November, Fujitsu launched an interoperable payments platform, which used smart contract technology to link multiple blockchains, therefore increasing transaction automation.
Most recently, in March Fujitsu opened its own International Blockchain Innovation Center in Belgium. Clearly Fujitsu see blockchain technology as the “high-octane fuel” that will power their company to even greater success in the decades to come.