Kodak’s blockchain-based image protection platform KODAKOne was officially only launched in May, and yet the buzz surrounding it has attracted its first high-profile celebrity user/partner, double Formula One World Champion Fernando Alonso of Spain.
As a double Formula One Champion and recent winner of the Le Mans 24 hour race, Spain’s London-based motorsport superstar Fernando Alonso is one of the most famous racers in the world today, as well known as Lewis Hamilton and Sebastian Vettel. Soon Alonso will also become known as one of first global athletes to move his entire digital library to a blockchain-based platform, where fans can not only access them, but can also interact themselves by adding their own unique new material to the gallery.
Alonso has partnered with WENN Digital Inc. and their brand-new, revolutionary KODAKOne Image Rights Management Platform to provide both protection for the driver’s professional and personal images, as well as their videos, plus a means to increase the user’s profile through the Kodak platform.
About Fernando Alonso
36-year old Fernando Alonso is currently the lead driver for the McLaren F1 racing team. Alonso has twice been F1 World Champion, in 2005 and 2006, at which time he was driving for Renault. In 2003, Alonso became the youngest ever race winner at 21 with victory at the Malaysia Grand Prix. Two years later he would become the youngest ever World Champion, although both those records have since been broken.
Alonso has won 32 F1 races, and also competed in the 2017 addition of the iconic Indianapolis 500, winning Rookie of the Year. This year, Alonso competed in arguably the most famous race of all, the Le Mans 24 hour race, and was part of the Toyota team that were crowned champions.
Alonso had this to say about his new partnership with KODAKOne:
“We live in a world driven by the distribution of content through different channels, especially during events as big as F1 and WEC. I am very excited to know that I have the ability to reward my fans and professional photographers for their creativity and that the content they produce can be protected by a single platform.”
In an interview earlier this week with CCN, the commercial director of WENN Digital Benedikt Dohnanyi said:
“As you can imagine, Fernando Alonso receives hundreds of thousands of photos and videos taken from him every year. And so far, there was no way I could know where all those photos and videos had ended. But with access to KODAKOne, you will now have peace of mind knowing that all your images and videos are protected in one place .”
What this also means is that F1 fans can access Alonso’s vast gallery of images and films, and even add their own unique pictures and video clips. Fans can literally upload, register and protect their own photos and videos of Fernando in action, and can also be rewarded for providing material of outstanding quality.
“Through the association, Alonso fans can also be rewarded in some cases for sharing photos and videos of their experiences. Let’s say someone takes a picture of Alonso from the stands of a race. Once the KODAKOne platform is available to the public, he or she will be able to instantly copy that photo by putting it on the platform.”
Dohnanyi also revealed that WENN are keen to launch a KODAKOne cryptocurrency, and that could be taking place either in late 2018 or early 2019.