The last six months of the ongoing saga that is cryptocurrency has hardly been its finest. Google, Facebook, Twitter and Bing have all decided to distance themselves from the industry by banning its advertising from their platforms, causing the market’s value to plummet. However, one clear positive is that statistically, women are more intrigued by crypto than ever before!
In the last six months, the amount of women who are interested in investing in cryptocurrency has increased from 6% to 13%, according to new research coming from the UK. The amount of women willing to shun the advice of ageing sages like Warren Buffett and Bill Gates and take a risk on what is fast becoming the biggest new investment market of the century has doubled this year, which is great news for the crypto industry, and shows a potential shift in the market.
Stats Courtesy Of London Block Exchange Ltd.
While the figures relating to potential male crypto investors are starting to level out, one in eight women (almost 13 %) would now invest in cyber currency, compared with just 6% at the end of last year. The market research to determine these stats was carried out by London Block Exchange Ltd. Intriguingly, it also revealed that when it came to crypto currency, younger women were more adventurous; one in five female millennials are willing to take a chance on Bitcoin, Ethereum or another alt-coin.
Agnes de Royere is the senior business analyst at London Block Exchange Ltd., and she had this to say on these new stats:
“There’s still a common misconception that cryptocurrency is a game for men, but we’ve seen hundreds of women sign up for our exchange in the last few months and some of the most inspiring and knowledgeable investors, leading the way in the industry are female.”
No Increase In Male Interest
Surprisingly, the stats showed no significant levels of increased growth in interest among men during the same time period, millennials or not. Might these figures indicate that the growth market for cryptocurrency may be shifting?
Certainly, when it came to strategic planning ahead of an investment, men were found wanting in comparison to women. For example, men aren’t as collaborative as women when it comes to which crypto to go for, and prefer to go it alone. Meanwhile, women are twice as likely to seek out the advice of a friend prior to taking the plunge.
It is this collaborative “I will if you will” mentality which may well be responsible for more female investors entering the crypto market in the future than males.